Privacy policy

This Privacy Policy describes how Smile-em collects, uses, and discloses your Personal Information when you visit or make a purchase from our website (“Site”).

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

“Personal Information” means any information that can uniquely identify an individual.

Device Information

  • Examples: browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and interactions with the Site.

  • Purpose: to ensure the Site loads accurately and to perform analytics on Site usage to optimize performance.

  • Source: collected automatically using cookies, log files, web beacons, tags, or pixels.

  • Disclosure: shared with our processor Shopify.

Order Information

  • Examples: name, billing/shipping address, payment information (credit card, third-party payment accounts), email address, phone number.

  • Purpose: to fulfill your purchase, process payment, arrange shipping, provide invoices and confirmations, communicate with you, screen for fraud, and (if opted in) send marketing messages.

  • Source: collected directly from you.

  • Disclosure: shared with Shopify, payment processors, shipping carriers, and logistics partners.

Customer Support Information

  • Purpose: to provide customer service and resolve inquiries.

  • Source: collected directly from you.

Currency Conversion and Cookies

By using our Site, you consent to allow third parties to process your IP address for currency conversion. A session cookie stores the selected currency so that prices remain consistent while browsing.

Sharing Personal Information

We may share your Personal Information with trusted service providers to fulfill our Services:

  • Shopify (our e-commerce platform).

  • Payment processors (to complete transactions).

  • Shipping carriers and logistics providers (to deliver orders).

  • Legal authorities when required to comply with applicable laws, subpoenas, or lawful requests.

We never sell or rent customer data.

Behavioural Advertising

We use Personal Information to provide targeted advertising or marketing communications we believe may interest you.

Examples:

Opt-out of targeted advertising:

Using Personal Information

We use your Personal Information to:

  • Offer and sell products.

  • Process payments and arrange shipping.

  • Provide customer support.

  • Communicate with you about orders and updates.

  • Provide promotions or marketing (if you consent).

  • Comply with legal obligations.

Lawful Basis (GDPR / EEA Residents)

If you are a resident of the EEA, we process your data under the following bases:

  • Your consent.

  • Fulfillment of a contract.

  • Compliance with legal obligations.

  • Protection of vital interests.

  • Public interest tasks.

  • Legitimate interests that do not override your rights.

Retention

  • We retain your Personal Information as long as necessary to provide services or as required by law.

  • You may request deletion of your data at any time.

Automated Decision-Making

  • We may use limited automated decision-making for fraud detection (e.g., denylisting suspicious IPs or credit cards).

  • These measures do not have significant legal effects on you.

Your Rights

Depending on your location, you may have rights to:

  • Access the Personal Information we hold about you.

  • Request corrections, updates, or deletion.

  • Opt out of marketing communications.

  • Request data portability.

For California residents (CCPA): you may request disclosure, deletion, and opt-out of data sales.
For EEA residents (GDPR): you may request access, rectification, erasure, objection, and portability.

To exercise your rights, please contact us.

International Transfers

Your Personal Information may be transferred to and processed in the United States and other countries where our service providers operate. Shopify may also transfer data internationally in compliance with GDPR requirements.

Cookies

We use cookies to improve your browsing experience.

Necessary Cookies (for site functionality):

  • Examples: _secure_session_id, cart, checkout_token, storefront_digest.

Analytics & Reporting Cookies:

  • Examples: _shopify_s, _shopify_y, _shopify_sa_p, _shopify_sa_t.

Cookie Lifespan:

  • Session cookies expire when you close your browser.

  • Persistent cookies last between 30 minutes and 2 years unless deleted.

Managing Cookies:

  • Most browsers accept cookies automatically.

  • You can manage preferences in browser settings or visit www.allaboutcookies.org.

  • Blocking cookies may impact your shopping experience.

Do Not Track

Our Site does not currently respond to “Do Not Track” signals due to the lack of a consistent industry standard.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

Contact

For more information, questions, or complaints about this Privacy Policy, please contact us.